Business needs
This project aimed to elevate user engagement and enhance the overall experience by integrating key features such as detailed product information, user-generated content, and social proof elements.
The revamped design introduced interactive product cards, intuitive use case tags, and a streamlined product comparison tool.
These improvements were strategically crafted to guide users effortlessly through their purchasing journey.
Results
15% CVR Increase
12% RPU Increase
$400k AYR Increase
Business needs
Nisville Festival needed a website redesign to address an outdated design, lack of visual hierarchy, and a confusing user experience.
The poor online presence was contributing to high drop-off rates and potentially losing interested visitors to more user-friendly festivals.
This redesign aimed to attract more festival-goers, driving higher attendance and ultimately boosting the festival's total revenue.
Results
40% increase in user engagement